Air New Zealand staff have nothing to hide

Air New Zealand launches a creative ad campaign featuring 7 employees naked wearing nothing but body paint to promote their "Nothing to Hide" airline fees.

Even CEO Rob Fyfe takes part saying, “Consumers today demand radical transparency from companies, and rightly so,” said Air New Zealand CEO Rob Fyfe. “Along with Air New Zealand employees, I took off all my clothes to demonstrate in a remarkable way that Air New Zealand staff have nothing to hide and in fact have good reason to feel pride. I'd love other CEOs to follow suit if it would help consumers to feel more confident in organizations!”

Air New Zealand offers North Americans flight optoins to New Zealand, Australia, Tahiti, Cook Islands, Vanuatu and more.